![]() Cross check the spelling of their name across information in your CRM database. For example, you’re not necessarily going to know how a person’s last name or company name should be spelled, but there are ways to identify these issues. Some typos are obvious and easy to catch-for example, email addresses with “” instead of “.” Others require a little more digging to fix. Check for Typos and Role AddressesĪs I mentioned above, a lot of typos in an email list can have an effect on bounce rate. If the hard bounce is something you can fix, you should fix it and otherwise leave the name on your list! If the hard bounce isn’t something you can control on your end, remove that email address from your list. It may also be something that you can fix on your end, like a typo. It might be because the email address has been closed (this happens a lot when someone signs up with their work email and then leaves the company). Hard bounces are for email addresses that cannot be reached permanently. These addresses don’t need to be removed from your list right away, but do know that if the soft bounce continues week after week, it will become a hard bounce and then should be addressed. It may be because their server was down, or some other short-term issue. Email marketing services will pull reports that show you hard and soft bounces.Ī soft bounce is an email address that they were temporarily unable to reach. ![]() The first place to start when you’re cleaning your email list is to see where it stands now. If you’ve let your list get to a scary place, now is the time to tidy it up. Sending emails only to those who are engaged and happy to be on your list will ensure better open rates and a greater return on your marketing efforts. That’s why it’s important to keep your email list neat and clean. If you continue to have issues with your email list, ISPs will block your emails from ever reaching your customers-even those who are still excited to hear from you. ![]() However, if your marketing emails are getting low engagement, it may start to raise eyebrows with internet service providers (ISPs). Email remains a convenient, effective way to reach prospects and customers, so it’s great to have a lot of names to send offers and updates to. If you’ve been in business for a while, you’ve likely built up a quite a long email list.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |